White papers and mobility reports

White Paper

Nigeria has millions of people who need flexible access to cars, alongside a large pool of privately owned vehicles that spend most of their lives sitting idle. This white paper examines the emerging opportunity for peer-to-peer car rental in Nigeria, the economic forces driving the shift from ownership to access, and the trust, insurance, payments, and regulatory infrastructure required to make the category work at scale. Drawing on Nigerian mobility data, global peer-to-peer rental markets, and the operating model being developed by Nova Rides, the paper argues that the opportunity is not simply to rent more cars. It is to build a new mobility category around better utilization of vehicles that already exist.

Ajamagbiso Mobowofoluwa and Tejumola Makanju · 29 Sept 2026 · Download